Squawk on the Street
SOTS 2nd Hour: Apple’s Dwindling China Business, Intel Leaders Testify, Live: CEA Chair Stephen Miran
Mar 25, 2025
Steve Kovach, a CNBC reporter specializing in Apple’s business in China, sheds light on Apple's dwindling sales and intense competition from local brands like Huawei. He discusses CEO Tim Cook's strategies during his visit to China and the growing importance of India as a market. Mona Mahajan, a senior investment strategist, provides an insightful analysis of consumer confidence data and its impact on the economy. The conversation touches on the challenges tariffs pose to spending and corporate earnings as markets respond to fluctuating economic indicators.
44:59
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Quick takeaways
- Apple is facing significant sales challenges in China due to increased competition and changing consumer dynamics, affecting its global strategy.
- Recent consumer confidence data show a disconnect with actual spending behavior, indicating potential resilience in economic stability despite declining sentiment.
Deep dives
The Evolution of Consumer Confidence
Recent consumer confidence data reveal a significant decline, reaching levels not seen since January 2021. Despite this downturn, the market appears to be largely unaffected, suggesting that consumer sentiment may not be a reliable predictor of actual spending behavior. Many analysts argue that consumers continue to maintain spending patterns and job creation remains steady, underscoring a disconnect between survey data and real economic conditions. This resilience may reflect an underlying confidence in economic stability that the raw data may not capture.
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