Franchise Euphoria Finding the Demand to Fuel Your Franchise with Lou DeFrancisco of StretchLab
Lou DeFrancisco is the President of StretchLab, a boutique wellness franchise that offers one-on-one assisted stretching and group stretch sessions. He has been in the fitness industry for more than 15 years in various sales, marketing, operations & senior leadership roles. Prior to StretchLab, he was President of a boutique fitness franchise that he helped grow to over 100 locations nationwide.
Key Takeaways:
[0:18] Today’s episode of Franchise Euphoria is brought to you by IndyFranchiseLaw.com, a leading resource in the franchise space. Head over to IndyFranchiseLaw.com learn more!
[0:59] Josh introduces today’s guest, Lou DeFrancisco, the President of StretchLab.
[1:59] Josh welcomes Lou to Franchise Euphoria.
[2:12] Lou gives an overview of the StretchLab concept, which offers one-on-one assisted stretching sessions.
[3:38] StretchLab was started in Los Angeles in 2015.
[4:40] In November 2017, Xponential Fitness purchased the rights to StretchLab becoming their parent coming. Xponential Fitness owns a variety of other boutique fitness brands that are considered sister companies to StretchLab.
[7:24] While other fitness brands have reached out to have StretchLab come into their facility to be a business within a business, they’ve decided they want to remain their own separate concept for the time being.
[16;01] StretchLab currently has about 70 franchisees which covers roughly 180 territories.
[17:30] Lou describes the ideal StretchLab franchisee as someone who is passionate, wants to follow a proven system, and is a leader.
[29:07] By the end of this year, StretchLab expects to open between 90 and 100 locations across the country.
[30:11] If you want to learn more about StretchLab, you can visit www.stretchlab.com.
[30:59] Thanks for listening, and please, reach out to Josh anytime through email at josh@franchiseeuphoria.com. If you enjoyed this interview, please leave us a review on iTunes.
Mentioned in This Episode: