Morning Brew Daily

The Non-Alcoholic Beer Brand Worth $800M & Texas Power Grid vs Hurricane Beryl

Jul 10, 2024
Hurricane Beryl wreaks havoc in Texas, spotlighting the state's ongoing climate challenges. Athletic Brewing is revolutionizing the beer market with its non-alcoholic options, tapping into a growing health-conscious trend. Jerome Powell shares economic insights, warning of new challenges besides inflation. Meanwhile, Etsy is reinventing itself, struggling to draw in customers against a backdrop of rising office vacancies and evolving social landscapes. Memberships in Ivy League clubs are dwindling; can speed dating revive this exclusive scene?
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ANECDOTE

Whataburger Index

  • Hurricane Beryl, a Category 1 hurricane, caused widespread damage and power outages in Houston.
  • Residents resourcefully used the Whataburger app to track power restoration, similar to the Waffle House Index.
INSIGHT

Non-Alcoholic Beer Trend

  • Non-alcoholic beer is gaining popularity, with Athletic Brewing becoming a leader in the market.
  • This trend reflects a shift towards wellness, especially among younger generations.
INSIGHT

Powell's New Focus

  • Fed Chair Jerome Powell suggests inflation is less of a concern than a potential labor market downturn.
  • He hints at a possible rate cut to protect jobs and prevent a recession.
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