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The ground is moving under our feet, and that’s exactly why this conversation matters. We sit down with Sandy Carter to unpack a practical path through the AI hype: start with outcomes, feed models with clean, structured data, and never skip the human change that decides whether an initiative sticks or stalls. From executive playbooks to frontline tactics, we get specific about what works, what fails, and how to build trust when synthetic media blurs what’s real.

We dive into the convergence of AI and blockchain and why verification is becoming a core product feature. Deepfakes and misinformation are not just PR problems—they are customer experience problems. Provenance, identity, and ownership give teams a way to show their work and earn belief. Then we turn to discovery. SEO still matters, but GEO—generative engine optimization—is stealing the spotlight. Executives increasingly ask LLMs for the “top five” solutions and stop there. To make that list, brands need credible signals in the places models pull from: thoughtful Reddit threads, up-to-date Wikipedia entries, technical explainers, and answers crafted for natural questions, not just keywords. We talk tactics, from UTMs for answer engines to content designed for prompts, entities, and clarity.

The future is humans plus machines. Agents collaborate, robots learn by watching, and even a pizza-delivery humanoid sparks new questions: if the robot selects the drink, who does the brand persuade—the family or the agent? As homes and workplaces adapt to new hardware, marketers will build for both human preference and agent defaults. Through it all, Sandy’s message stays grounded: align AI to real business value, protect what must remain private, open what should be discoverable, and communicate clearly so people understand the why, the how, and the benefit.

This episode was recorded through a Descript call on November 26, 2025. Read the blog article and show notes here: https://webdrie.net/why-winning-with-ai-starts-with-business-outcomes-clean-data-and-putting-people-first/

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