🍭How to execute a misleading & meta-misleading creative strategy for games with Liliya Gafitulina UA Manager and Bogdan Khashiev UA Manager at AdQuantum🪂

Wondering about the right way to run misleading ads post ATT? 

We feel you.

And that’s why we have Liliya Gafitulina & Bogdan Khashiev on the Mobile UA Show today to talk about their how misleading ads fit into the creative strategy for the many games handled by AdQuantum. In today’s episode they pull back the curtains on user motivations that inform creative strategy. We dive deep into misleading ads, why they work, and how adapting that on onboarding and product experiences can unlock dramatic growth.

Check out the episode here:

🛫 How to start planning the creative strategy

🌞 How user motivation models can help with the strategy

📃Examples of creators using the models in ads

📲Transitioning from core ads to misleading creatives

⚖️ Misleading and meta-misleading ads

🧨The risk involved with using misleading/meta-misleading ads

📱 How does the appearance on the App Store change?

💰 The impact of misleading ads on monetization

🍀 The testing process in terms of geos

🕰 The approach on TikTok

Check out the episode here: https://mobileuseracquisitionshow.com/episode/creative-srategy-ad-quantum-liliya-gafitulina-bogdan-khashiev/

Note:
Mobile Growth Lab
We wrapped up the Mobile Growth Lab where over 60 marketers, executives, product managers, and developers signed up to break the shackles of ATT's performance and measurement losses.  You can get access to the recorded versions of these sessions through our self-serve plan.

Check it out here: https://mobilegrowthlab.com/

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