In this episode, Gartner researcher Emily Weiss dispels some common misconceptions about Gen Z’s attitudes toward social media. She explores the values they espouse that make them different from their Millennial predecessors. We also dive into several trends in digital culture — from A.I.-generated artwork to the Dark Academia aesthetic — and uncover lessons learned about how to appeal to this up-and-coming cohort of consumers.
Emily Weiss is a principal researcher with expertise in consumers and culture, brand, and value proposition. Weiss works to identify and track consumer trends, produce syndicated content, and translate the implications of those trends for marketers.
#Hashtags, The Gartner Marketing & Communications Podcast