Leadership Made Easy LME 053 - What Every Business Owner Should Know Before Entering the U.S. Market
In this special episode of Leadership Made Easy, we take a step back from our usual focus on day-to-day leadership and zoom out to discuss international business strategy — specifically, how small and mid-sized companies from Germany (or Europe in general) can successfully enter the U.S. market.
My guest is Brian Creager, an experienced American business leader who has spent decades working on both sides of the Atlantic. He's fluent not only in English but also in the language of European business culture. His practical insights are grounded in long-term experience with transatlantic business expansion.
If you're thinking about taking your business into the U.S. or simply want a clearer view of what international expansion could look like, I highly recommend getting in touch with him: https://callbrian.vip/geropp