The Media Machine Building a Music Empire: Leslie Arredondo on TikTok Strategy, Sync Deals, and Latin Music’s Rise
In this episode of The Media Machine, host Johanna Salazar interviews Leslie Arredondo, founder of LAC Music. Leslie discusses her journey starting in corporate roles at TikTok, Paramount, and Viacom to launching her own sync licensing agency specializing in the Spanish-language independent music sector. Leslie explains the challenges of transitioning from a corporate role to entrepreneurship, the intricacies of music synchronization, and valuable advice for emerging creatives. Tune in to learn how Leslie’s passion for music and innovation continues to drive her success in the ever-evolving media landscape.
SHOW NOTES
00:00 The Journey Begins: From Passion to Profession
01:16 Introducing Leslie Arredondo: A Music Industry Maverick
02:39 Early Career: From College Radio to J Records
04:17 Diving into Sync Licensing at Sony and MTV
07:44 The Entrepreneurial Spirit: From Side Hustles to Full-Time
10:44 Navigating the Pandemic and Embracing Change
12:15 The TikTok Experience: Music Business Development
17:16 Launching LAC Music: Building a Business from Scratch
27:22 Managing Music Files and Artwork
28:35 Transitioning from Corporate to Founder
31:48 The Importance of Music Strategy
33:42 Challenges in Music Licensing
36:05 Understanding Copyright in Music
40:52 Advice for Aspiring Creatives
42:35 The Power of TikTok for Brands
47:03 The Rise of Creators as New Studios
51:03 Conclusion, Social Plugs and Credits
CREDITS
The Media Machine is hosted by Johanna Salazar. Our producers are Johanna Salazar and Mia Vinciguerra.This episode was edited by Andrés Cote. Our show art was designed by Gabriel Pareja. This episode features music, graphics and visuals from Envato Elements.
WEBSITE LINK
https://www.mediamachinepodcast.com
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PODCAST LINKS
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ABOUT THE PODCAST
This is The Media Machine - where media, business and innovation intersect. Host Johanna Salazar will explore the future of content, technology, and entertainment through the lens of four key pillars - process, profits, people and planet. Through insightful conversations with visionaries, disruptors, and pioneers, The Media Machine unpacks the challenges and opportunities shaping the next era of media.
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