Account Planning is something that Salespeople are responsible for. Many Sales Engineers try to stay away from that as it's boring and many salespeople don't come up with a good plan. However, in this video, I make the case why some Sales Engineers should be involved.
Here are the questions that we will answer today:
What is an Account Plan?
Who is responsible for the account plan?
Why should SEs care about having a good account plan?
Who would not participate in creating one?
And finally, how to Account Plan?
Show Notes: https://wethesalesengineers.com/show289
We The Sales Engineers: A Resource for Sales Engineers, by Sales Engineers