Ep. 75 #GlowDown: What It's Really Like To Be An Entrepreneur With Create & Cultivate's Jaclyn Johnson

Jul 24, 2019

Founder of Create & Cultivate, Jaclyn Johnson, discusses her journey as an entrepreneur and shares advice on building a business and fostering female empowerment. She also reveals her favorite beauty brands and the three products currently in her bag. The podcast also delves into the importance of self-care for entrepreneurs, the potential comeback of 90s beauty brands, and the benefits of functional mushroom drinks.

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INSIGHT

Beauty Brands Win with Authenticity

Successful beauty brands succeed by focusing on authenticity and niche markets first.
Examples include Anastasia Beverly Hills with brows and Supergoop in SPF, then expanding thoughtfully.

ANECDOTE

Jaclyn's Entrepreneurial Journey Struggles

Jaclyn Johnson's entrepreneurship journey started after she was laid off in Los Angeles with no connections.
Her company grew through ups and downs, showing entrepreneurship is a crooked path, not a straight line.

INSIGHT

Entrepreneurial Porn Myth

Social media glamorizes entrepreneurship, creating a dangerous myth of effortless success or constant suffering.
This ‘entrepreneurial porn’ distorts reality and needs to be challenged.

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Today we’re sitting down with the founder of Create & Cultivate, Jaclyn Johnson! Bestselling author of the book WorkParty and host of WorkParty podcast, Jaclyn (a.k.a “Your Internet Work Wife”) is all about redefining “work” for the millennial woman. An OG hustler, the Forbes 30 Under 30 alumni started Create & Cultivate in 2012. The biannual conference now attracts over 1,500 females across North America, boasting superstar self-starters like Kim Kardiashian, Daphne Oz and history-making Team USA Olympian Ibtihaj Muhammad.

Oh and there’s a Beauty Summit and Self-Care Summit, too! Find out what kind of experiential magic you can try out at a Create & Cultivate mixer, like B12 shots, tarot cards and ear seeds to relieve stress. Not to mention all that mentoring advice on everything from building your own business to raising capital. And since we know that a lot of you are aspiring entrepreneurs yourselves, Jaclyn schools us on what it’s really like to own a business, how to cultivate a culture of female empowerment and what she looks for in a good hire.

But it wouldn’t be a Breaking Beauty podcast episode without finding out which beauty brands are earning top ranks in Jaclyn’s books right now… and what three products are in her bag at this very moment.

Thank you to today’s show sponsor:

Four Sigmatic has a special offer for Breaking Beauty listeners. If you head to foursigmatic.com/beauty, you can receive 15% off your Four Sigmatic purchase, or use discount code BEAUTY at checkout.

*Disclaimer: Unless otherwise stated, all products reviewed are gratis media samples submitted for editorial consideration.*

Hosts: Carlene Higgins and Jill Dunn

Theme song, used with permission: Cherry Bomb by Saya 

For any products mentioned in this episode, check out our blog: www.breakingbeautypodcast.com/blog

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Produced by Dear Media.

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