Relentless Health Value EP489: Achieving Mission That Is a Path to Margin at a Multispecialty Practice, With Dan Greenleaf
Oct 9, 2025
In this discussion, Dan Greenleaf, CEO of Duly, a Chicago-based multi-specialty medical group, dives into mission-driven care. He emphasizes how aligning healthcare accessibility and affordability can enhance patient experiences while ensuring financial sustainability. Dan showcases Duly's innovative pricing strategy, demonstrating significant savings on services. He also highlights the importance of transparency and measurable quality metrics that directly impact community health outcomes. This fusion of care and mission proves crucial in today's healthcare landscape.
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Friction Reduction As Core Strategy
- Reducing friction for patients and clinicians creates a better care environment.
- Dan Greenleaf says that improved mission-driven care naturally produces reinvestable margin.
Affordability Through Macro Lens
- Affordability must be viewed through macro trends like wage stagnation and exploding premiums.
- Dan Greenleaf frames affordability as a moral and competitive imperative tied to middle-class financial strain.
Pricing Examples That Save Millions
- Dually charges $500 for an MRI versus hospitals at $4,500, saving the system hundreds of millions.
- They report similar huge gaps for colonoscopies, imaging, and joint surgeries, reducing patient coinsurance too.