Tech, Innovation & Society - The Creative Process: Technology, AI, Software, Future, Economy, Science, Engineering & Robotics Interviews
Michael Sticka - President/CEO of the GRAMMY Museum
The GRAMMY Museum believes that music is a gateway to learning. Their mission is to explore and celebrate the enduring legacies of the creative process behind all forms of music through immersive and interactive exhibits and essential music education programs. Michael Sticka serves as President/CEO. He’s responsible for the creation of the Museum's growth and sustainability as an independent nonprofit arts organization, overseeing the Museum Foundation™’s national programming, including GRAMMY In The Schools®, grants for music research and preservation and national affiliates. Their many projects include the multimillion-dollar renovation of the Museum in downtown Los Angeles, building the only gallery dedicated to Latin music in California; GRAMMY Museum at Home, a collection of virtual exhibits, artist programs and educational content available free to educators and music lovers worldwide; and their official streaming service COLLECTION:live™. An advocate for accessibility, the GRAMMY Museum became the only museum named as a Certified Autism Center™ in California.
Prior to joining the Academy, Sticka consulted for nonprofit organizations and co-founded the Zoot Theatre Company in Dayton, Ohio.
"It's one of our more popular experiences at the GRAMMY Museum. We have something called Mono to Immersive, which actually takes a Bruno Mars and Cardi B performance at the GRAMMY Awards, and we put guests/listeners into a room, and they watch this performance. And we had Grammy-winning engineers mix these performances. What would that Bruno Mars and Cardi B performance sound like if it were mono sound - so records, wax cylinder? Think about that. And then what about on cassette? And then what about on MP3? And then now on streaming? And then what we call immersive, which is surround sound? So we really try to walk visitors through the history of recorded sound and how much technology has changed, not just the recording process, but the listening experience as well."
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