Ep 145: Budgeting for a big digital project, with Luke Hodgson

On this episode I’m back with Luke Hodgson, co founder at Commerce Thinking and High Cohesion and we’re tackling some hot commerce and business news - including Pretty Little Thing’s rebrand, Tala’s retail expansion and Bryan Johnson (the bloke who won’t die) staring a religion. We then dive into a discussion about how to budget for a big digital transformation project. We cover the complexities of budgeting, whether AI will make it easier, budget allocation, blindspots to look out for, how to handle push back and whether or not communicating a budget before a project has begun is a good or bad idea.

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