

NFL Media Polyamory
Sep 12, 2025
Julia Alexander, an expert on NFL broadcasts and tensions between A.I. companies and publishers, joins to discuss the current NFL season. She analyzes whether streaming services like Peacock and YouTube are engaging fans better than traditional networks. Julia passionately delves into the evolving landscape of A.I. in the news, highlighting its impact on revenue and information accuracy, while showcasing the struggles between publishers and A.I. platforms in the era of misinformation.
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Tarmac Delay Turned Peacock Into Lifeline
- Julia watched the first half of the kickoff stuck on a LaGuardia tarmac and relied on Peacock to follow the game.
- A one-hour rain delay later caused a roughly 30% drop in viewership as East Coast fans went to bed.
Kickoff Numbers Reflect NFL's Cultural Pull
- The NBC/Peacock kickoff success reflects growing NFL fandom and season hype more than Peacock's sole strength.
- Julia Alexander argues the real winner is the NFL and Roger Goodell, not just the broadcaster.
Streaming Lowers The Average Viewer Age
- Prime Video attracts a markedly younger NFL audience, lowering the average viewer age by about six years.
- Julia Alexander says younger viewers via streaming are the demographic Roger Goodell cares about most.