In this episode of The Local Marketing Lab, host Justin Ulrich speaks with Julie Wade, Senior Director of Marketing at Taziki’s Mediterranean Cafe, about a secret ingredient for local growth — digital marketing. With over 15 years in franchise and retail marketing, Julie provides valuable insights on leveraging digital to drive local impact.

Here are some topics discussed in the episode around digital marketing, the secret ingredient for local growth:

• Leveraging Meta’s hyperlocal targeting capabilities
• Third-party delivery partnerships to access new audiences
• Clean customer data and segmentation for better insights
• Tracking marketing effectiveness with actionable metrics
• Grassroots local community marketing and local owner involvement

Resources

• Connect with Julie Wade on LinkedIn
• Visit Taziki’s official website to explore their menu, locations, and franchise opportunities

Other shout-outs

• Waldo’s Chicken — a great example of grassroots marketing and doing everything at the local level