Pest Control Millionaire PCM 133 | Jonathan Anderson of Green Home Pest Control
Jul 22, 2025
Jonathan Anderson, owner of Green Home Pest Control and a seasoned sales veteran, shares insights from his journey starting in Alberta to building successful pest control companies. He discusses the strategic shift from door-to-door sales to online marketing and emphasizes the competitive landscape of Phoenix. Jonathan also reflects on challenges faced, such as technician accidents and customer issues, while highlighting the importance of company culture and work-life balance. He shares his hiring philosophy and provides recommendations for business books, making for an engaging and informative conversation.
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From Door Knocks To Green Home
- Jonathan explained his path from door-to-door pest sales to founding Green Home after selling a San Diego business and getting bought out.
- He launched Green Home in Arizona in 2012 and shifted from heavy door-to-door to online marketing and SEO growth.
Sales Were Easier Then
- Sales were easier in the early 2000s because many customers hadn't heard repeated pitches.
- Over time pest control selling required harder, smarter methods as competition and customer resistance grew.
Experiment Heavily With Online Channels
- Test multiple online channels aggressively and keep what works when shifting from door-to-door growth.
- Track results, try Yelp, Angie's List and SEO, and write down successful channels to scale.