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https://sendfox.com/lp/mnyll3How do you grow a high-ticket B2B SaaS company in a highly competitive space to 200 customers, to about 200 customers in 30 countries — without any outbound sales or marketing?
That was the topic that I got a chance to discuss with Karel Callens, the founder and CEO of Cumul.io on our podcast.
Their secret? Unique market positioning, organic demand generation and customer advocacy - which is a B2B version of brand ambassadorship.
Tune in to learn:
- How to position your product in a highly competitive market so you stand out and become a natural choice to your customers
- What kind of content you need to make to generate awareness and demand for your product
- How to turn your customers into ambassadors, who will even join demos with new prospects to help you sell your product
This was such a fun episode for me to do, because Karel is such a positive and energetic guy, and a pure joy to chat with.
Karel on LinkedIn:
https://www.linkedin.com/in/karel-callens-10bb023/ Cumul.io:
https://cumul.io/
Full-Funnel B2B Marketing Show