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🙅 “We don’t do social” — Restoration Hardware’s anti-Instagram. Oura’s Ring of Power. Nobel’s college football auction.
Oct 8, 2024
Restoration Hardware thrives without social media, proving less can be more. The Oura Ring is making waves in health tech, partnering with NASA and the NBA for data-rich insights. Auctions are at the center of college football finance, with intriguing dynamics at play. A unique twist? A Nobel Prize winner also snagged an Emmy! Plus, there’s exciting news about a new launch that promises to highlight creative innovations. Tune in for a blend of business savvy and cultural commentary!
22:58
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Quick takeaways
- Restoration Hardware's unique success stems from its decision to avoid social media, focusing on luxury marketing instead.
- Oura Ring's growth is powered by strategic partnerships with institutions like NASA and the NBA, emphasizing functionality over trends.
Deep dives
Restoration Hardware's Contrarian Strategy
Restoration Hardware has achieved remarkable success without any social media presence, opting instead for a contrarian marketing approach that sets it apart from competitors. The company has recently seen a 40% surge in stock due to falling interest rates, leading to increased home renovations. Their CEO, Gary Friedman, has firmly stated that they won't follow the social media trend that so many brands rush to embrace. By focusing on being unique and targeting a luxury market, Restoration Hardware has positioned itself as a leader in the home furnishings industry, showing the value of being the 'one and only.'
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode