Red lipstick has a unique feminine power to it.

It's been on the lips of some of the most influential people in history, including Cleopatra and Elizabeth I, and really took off in the 20th century.

Why did it take on such an iconic status with the Suffragette movement? Why did Churchill choose not to ration lipstick? And why did Hitler hate it?

Joining Kate today is journalist and red lipstick aficionado, Rachel Felder, author of Red Lipstick: An Ode To A Beauty Icon, to help us unpack the power of this make-up essential.

This podcast was edited by Tom Delargy and produced by Stuart Beckwith. The senior producer was Charlotte Long.

All music from Epidemic Sounds

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Code Generation and Roslyn with Kathleen Dollard in St. Louis