People Magic: How to Build a $1M Community

Embrace the Dip not the Content

Aug 29, 2024

Launching a project often comes with unexpected challenges, but embracing these dips is crucial for growth. The discussion highlights the importance of workshopping and staying curious to navigate obstacles. Rather than overwhelming your members with content, it's emphasized that fostering genuine connections and engagement is key. Success isn't about metrics; it's about embarking on a meaningful journey together.

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Quick takeaways

Embracing the dip post-launch is crucial for growth, as engaging in workshopping fosters reflective learning and improvement.

Building a successful community relies more on connection and engagement among members than on producing excessive content.

Deep dives

Embracing the Launch Dip

Experiencing a dip after a launch is a natural part of the process, as it reflects the contrast between high expectations and the reality faced post-launch. A significant aspect of growth is learning to navigate this dip, which often includes recognizing the one thing that went wrong amid the many elements that went right. Instead of allowing the dip to discourage progress, it's essential to adopt an attitude of curiosity and engage in workshopping, a process of reflection and analysis that promotes improvement. Ultimately, understanding this dynamic is crucial, as true growth comes from the insights gained after the launch rather than the initial excitement of the launch day itself.

Embracing the Dip: The True Journey of a Launch

14min

After you’ve launched, it’s so easy to hit the dip. The thing that didn’t go right, the thing you didn’t expect. You have two options; are you going to quit or power through with workshopping? The ability to stay curious in this process of workshopping is one of the most important muscles to learn. Only through workshopping are you going to unlock growth. But how much content do you need to get started? So much less than you think. Remember, you’re not setting up your members to consume, you’re setting them up to go on a quest with each other.

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