

Using Content Optimization to Grow Your Website with Clearscope Co-founder Bernard Huang
This episode of the podcast has a very special guest. Bernard Huang is the co-founder of the popular content tool Clearscope.
In our conversation, Bernard explains how Clearscope works and how it can help you grow your website and help you find more readers for your non-fiction articles.
You'll also find some practical tips on building a niche website, learning about content optimization tools, and increasing traffic to your website.
Bernard also tells the fascinating story behind how he founded Clearscope. There are many parallels between Bernard’s experience with Clearscope and how writers find working on their first book or their first creative project.
In this episode, we discuss:
- How Bernard started Clearscope
- How Clearscope encourages creatives to think differently about what is on their webpages
- Is Google forcing web pages to be too prescriptive?
- The future of search results is video
- What steps you should take if your traffic has dipped
- How often should you update your website content
Resources:
If you enjoyed the show please leave a review on Apple. And if you have any questions you can find me on Twitter @BryanJCollins
Thanks for listening!