From Side Hustle to Multi-Million Dollar Business: Scaling a Subscription Service Through Instagram with Haley Ingram
Oct 16, 2023
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Former real estate agent turned marketing expert, Haley Ingram, shares her journey of scaling her side hustle to a multi-million dollar business, Coffee & Contracts. She discusses challenges in generating leads, determining pricing, finding balance, and turning a side hustle into a full-time business. They also touch on childhood aspirations and early jobs.
Building a successful side hustle requires reaching out for advice and building a supportive community.
Persistence, consistency, and aligning the business with personal passions are crucial for turning a side hustle into a full-time business.
Deep dives
Haley's Journey from Side Hustle to Multi-Million Dollar Business
Haley shares her path from being a real estate agent to building a successful side hustle called Coffee and Contracts. She initially started as a marketing intern at a brokerage and eventually became interested in real estate. However, she faced challenges in understanding the business aspects and generating her own leads. Haley turned to Instagram to generate leads and started offering social media management services to other real estate agents. Through these experiences and meeting someone who had built a successful membership website, Haley got the idea to create a similar platform for her clients. She built Coffee and Contracts on WordPress and within three months, it became her full-time business.
Lessons Learned from Building a Business
Haley reflects on the early days of her business and shares valuable lessons. She emphasizes the importance of reaching out to others for advice and support, as well as trusting one's gut instincts. Haley also highlights the significance of building a community by engaging with potential clients, listening to their needs, and continuously adding value to the product or service. Additionally, she advises starting with higher prices and adjusting them as needed, as it is easier to lower prices than to raise them. Haley acknowledges the struggles of imposter syndrome and the comparison trap but emphasizes the need to stay consistent and keep pushing forward.
Tips for Turning a Side Hustle into a Full-Time Business
For individuals considering turning their side hustles into full-time businesses, Haley offers some advice. She stresses the importance of persistence and consistency, highlighting the value of continuous practice and improvement. Haley also encourages finding enjoyment in the process and aligning the business with personal passions. She suggests starting with a clear understanding of the target audience and their needs, as well as actively seeking feedback from them. Haley emphasizes the significance of creating a strong brand message and value proposition, which involves clarifying the mission statement and identifying the ideal client. Lastly, she urges aspiring entrepreneurs to prioritize self-care and set boundaries to maintain a balanced lifestyle.
In the first episode of Gateless, Kara interviews Haley on how she turned her passion and side hustle into a multi-million dollar business called Coffee & Contracts. Haley shares her story of launching C&C, from her beginnings as a real estate agent to her transition to social media management. We also discuss personal branding, business growth and scaling, community building, and more.
Haley Ingram is a former real estate agent who turned to marketing to help other agents generate leads and sales. She started Coffee & Contracts as a side hustle, but it quickly became her full-time job.
Haley is passionate about helping real estate agents succeed. She believes that marketing is essential for any real estate agent who wants to grow their business. Coffee & Contracts is her way of providing real estate agents with the tools and resources they need to market themselves effectively.
Under Haley's leadership, Coffee & Contracts has grown into a thriving business with thousands of members. Coffee & Contracts is now one of the leading providers of marketing tools and resources for real estate agents.
In the episode, Haley discusses her story of launching of C&C and how she started as a real estate agent and started managing social media, then we discuss personal branding, growing and scaling a business, building a community, and more.
More about Haley: haleyingram.com coffeecontracts.com instagram.com/coffeecontracts
Resources: ⚡ Click here to subscribe to the Pod Squad: Key takeaways from 4 personal development and business podcasts each week. ✨ Click here to join the FREE Gateless Facebook Community 👋 Say hey to Haley on Instagram
👀Find us on socials: Watch our episodes on Youtube Connect with us on Instagram Hang out with us on TikTok
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