Breaking Through in Cybersecurity Marketing The Art of Tech Podcasting: Insights from IT Pro’s Podcasters Rory Bathgate and Jane McCallion
Episode Summary:
Today’s episode feels like a stroll through a cute British seaside town—full of charm, surprises, and a little podcast mischief! We’re joined by the voices behind the IT Pro Podcast—Rory Bathgate, Features & Multimedia Editor, and Jane McCallion, Managing Editor, to chat about all things tech, journalism, and podcasting. These two aren’t just tech experts; they have that unique podcaster vibe that makes every story more interesting.
Rory and Jane will discuss the intersection of technology and journalism, discussing how tech affects reporting and content creation. They touch on the challenges and benefits of podcasting, including audience engagement and the technical side of producing episodes. The conversation also covers social media’s role in news dissemination and the importance of podcasts in educating listeners on tech advancements. They also share their perspectives on new technologies like AI and cybersecurity, especially the need for ethical journalism in tech.
This episode isn’t just for tech enthusiasts and storytellers—it’s also a great listen for anyone considering starting a podcast. You'll get everything from behind-the-scenes laughs to insights on tech reporting—with that signature British cheekiness and humor.
Episode Highlights:
- [03:10] - Kick things off with Rory and Jane as they talk about their roles at IT Pro and spill the beans on crafting a killer B2B tech podcast.
- [07:30] - Find out how the IT Pro Podcast found its unique voice amidst the whirlwind pace of tech journalism.
- [12:45] - Join us live from the field! Rory and Jane chat about how recording at live events adds a new flavor to podcasting.
- [18:15] - Seek behind the curtain with IT Pro Podcast: the laughs, the flubs, and those oh-so-fun tech snafus (yup, including their adventures in a makeshift soundproof studio!).
- [25:20] - It's all about community: Hear how listeners shape the podcast and snag some tips on keeping everyone hooked.
- [32:40] - Dive into why deep, rich conversations in tech matter and why some stories hit differently on a podcast than in print.
- [40:50] - Pro tip alert! Find out what catches our eye when choosing podcast guests and how to pitch a story that'll click with our vibe.
Links and Resources Mentioned:
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(December 8-11, 2024) – A Conference for Cybersecurity Marketers
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