The Hustle Daily Show How brides are shaking down small businesses
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Sep 11, 2025 Brides are increasingly turning to social media to score free products for their wedding celebrations, mimicking influencer behaviors. This trend has led to organized efforts with guides and email templates, raising ethical questions for small businesses overwhelmed by requests. The discussion also humorously compares this phenomenon to birthday party swag hunts. Additionally, the impacts of celebrity engagements on brand marketing and the potential of AI in side hustles round out the conversation, showcasing the dynamic landscape of modern consumer culture.
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Influencer Tactics Went Viral
- Brides copied influencer tactics and turned asking brands for free bachelorette swag into a mass trend.
- The movement scales because one successful example gets amplified on TikTok and then replicated widely.
Everyday Brides Asking For Free Swag
- Juliet explains brides ask brands for free bachelorette swag even though most are ordinary consumers without influencer reach.
- She frames it as audacious compared with influencer-brand exchanges.
Influencer Exchange Vs. Regular Brides
- Influencer freebie exchanges imply a promotional return that regular brides usually can't deliver.
- That mismatch explains why many brands resent mass freebie requests from non-influencers.