8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs

323. Chris Brown's Path to Financial Freedom with Billboards

Jun 28, 2024

In this engaging conversation, Chris Brown, owner of 'Signs of Good' and a billboard entrepreneur, shares his journey to financial freedom. Starting in 2011, he transformed a side hustle into a thriving business, generating over $30,000 monthly and achieving early retirement at 42. Chris discusses the strategic acquisition of billboard locations, the difference between leasing and owning land, and the advantages of digital billboards. He emphasizes the importance of mentorship, personal growth, and community contributions in building a successful and nearly passive income stream.

47:02

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Episode guests

Chris Brown

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Quick takeaways

Chris Brown transformed a neglected billboard into a successful business, achieving financial freedom through strategic acquisitions and minimal management.

His approach to billboard ownership emphasizes stable cash flow and long-term advertising contracts, allowing him to retire early at 42.

Through 'Signs of Good,' Chris integrates social responsibility into his business model, supporting local nonprofits while fostering community engagement among advertisers.

Deep dives

Finding the Opportunity in Billboards

The journey into the billboard business began serendipitously when Chris Brown noticed a neglected billboard on his daily commute. His prior knowledge of passive income and interest in real estate prompted him to pursue this opportunity, leading him to acquire the billboard during the financial crisis of 2011 for $75,000. This first investment, a double stacked billboard on a secondary highway, not only boasted high visibility but also came at an ideal location due to local neighborhood developments. This initial foray into the billboard industry not only provided him with a sense of accomplishment but also set the foundation for a flourishing business that would yield significant revenue.

Intro

2min

Navigating Billboard Investment Opportunities

13min

Navigating Land Acquisition for Billboards in Rural Areas

3min

Billboard Leasing Dynamics

9min

Maximizing Billboard Advertising: Design, Visibility, and Recall

5min

Building a Profitable Billboard Business

11min

The Journey of Becoming: Insights on Personal Growth and Seeking Guidance

3min

Navigating the Billboard Business for Financial Freedom

3min

Our host Brian Gearin interviews Chris Brown, owner of 'Signs of Good' to discuss how he achieved financial freedom through his nearly passive billboard company. Chris shares his inspiring journey of establishing a successful billboard company while working a day job.

Starting in 2011, he grew his side hustle into a thriving business generating over $30,000 per month, leading to his financial freedom and early retirement at 42. Chris reveals the process of acquiring and building lucrative billboard locations, navigating the advertising industry, and creating a nearly passive income stream. The discussion highlights the importance of mentorship, persistence, and the potential for significant returns in the billboard business.

Learn how Chris manages his business with minimal hands-on involvement, and discover the broader principles of entrepreneurship and generosity that guide his success.

What we discuss with Chris

+ Chris Brown's Journey into Billboards

+ Acquiring the First Billboard

+ Expanding the Billboard Portfolio

+ Building Your Own Billboards

+ Leasing vs. Buying Land for Billboards

+ Digital vs. Static Billboards

+ Fitting Graphics for Print

+ Design Recommendations for Advertisers

+ Importance of Clear Messaging

+ Traffic Counts and Analytics

+ Building a Streamlined Team

+ Balancing Business and Lifestyle

+ Expanding Beyond Local Markets

+ Tips for New Entrepreneurs

Thank you Chris!

To learn more about creating your own billboard company go to Wantmore.org.

Sign up for our FREE Business Course - over 300+ new business ideas, also includes the 7 Phases of a business, so you know where you are now and where you need to go next. You'll also get 7 of the most popular marketing strategies and 31 stay-on-track hacks that successful millionaires follow to grow and automate their businesses. Go to https://www.millionaireuniversity.com/training.

And if you want us to answer your business questions on an upcoming episode, drop us a line at support@millioinaireuniversity.com.

To get exclusive offers mentioned in this episode and to support the show, visit millionaireuniversity.com/sponsors.

If you haven't checked out our episode on Mastering Brick and Mortar with JoJo Struebing, check it out here!

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8 Minute Millionaire: Learn the Secrets of Millionaire Entrepreneurs

323. Chris Brown's Path to Financial Freedom with Billboards

Episode guests