IN CLEAR FOCUS: In this week's episode, guest Priscilla McKinney, CEO of Little Bird Marketing and the author of “Collaboration is the New Competition,” shares her insights on shifting mindsets in marketing and advertising. Learn about Priscilla's proven framework for successful collaboration and the concept of "itchy backs," illustrated with real-world examples. Discover how to identify opportunities, overcome challenges, and build partnerships with a transformational approach to collaboration.