Farmers will have more say in the way their levy money is spent by the Agriculture and Horticulture Development Board (AHDB).
In this exclusive interview, AHDB chairman Nicholas Saphir talks about the timetable for a ballot to be held after details are finalised with the government.
The decision for "root and branch reform" follows a Defra call for views from levy payers on ways to improve the way the AHDB operates.
The organisation will also improve the way it communicates with farmers – and be more transparent in the way it works, suggests Mr Saphir.
"When will they see change? Pretty much straight away," he says.
Difficult choices lie ahead to ensure the levy board delivers for farmers, he adds.
Other reforms include a review of the AHDB's board and committee structure, Mr Saphir tells Farmers Weekly Podcast co-host Hugh Broom.
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