Grocery Retail Loyalty with TCC’s Simon Hay

Jun 23, 2021

Ask episode

Chapters

Transcript

Episode notes

The CPG Guys, Sri & PVSB, are joined in this episode by Simon Hay, CEO of TCC Global, an international marketing company that specializes in creating loyalty platforms and campaigns that change the way shoppers think, act and feel.

Follow Simon Hay on LinkedIn at: http://linkedin.com/in/simonhay999
Follow TCC Global online at: http://www.tccglobal.com

Simon answers these questions:

1. What changes are you seeing in the US grocery loyalty rewards space?
2. How about retailers without a pre-existing fuel rewards program. How does tcc fit there?
3. How do you see grocers’ CSR (corp social responsibility) initiatives playing into their loyalty rewards offerings?
4. The tcc business model is retailer focused but I assume CPG partners play a role. Is that correct?
5. tcc has a thirty year history. Is that sort of a blessing and a curse?
6. Has COVID changed grocery the same the world over?
7. You started in the world of data and loyalty – and then you have circled back there again with tcc? How has loyalty changed?
8. Are there certain types of retailers where loyalty is not applicable or only applicable for certain types of customers? How does TCC go about helping retail partners identify the opportunity?

Please provide the CPG Guys feedback at http://ratethispodcast.com/cpgguys

CPG Guys Website: http://CPGGuys.com
Instagram: http://instagram.com/cpgguys
Twitter: http://twitter.com/cpgguys
LinkedIn: http://www.linkedin.com/company/cpgpodcast
Media Kit: http://tinyurl.com/cpgguysmedia

DISCLAIMER: The content in this podcast episode is provided for general informational purposes only. By listening to our episode, you understand that no information contained in this episode should be construed as advice from CPGGUYS, LLC or the individual author, hosts, or guests, nor is it intended to be a substitute for research on any subject matter. Reference to any specific product or entity does not constitute an endorsement or recommendation by CPGGUYS, LLC. The views expressed by guests are their own and their appearance on the program does not imply an endorsement of them or any entity they represent. The views expressed by the CPGGUYS, LLC do not represent the views of their employers or the entity they represent.

CPGGUYS LLC expressly disclaims any and all liability or responsibility for any direct, indirect, incidental, special, consequential or other damages arising out of any individual’s use of, reference to, or inability to use this podcast or the information we presented in this podcast.