SBJ Morning Buzzcast

SBJ Morning Buzzcast: December 15, 2025

Dec 15, 2025
The Big 12 is eyeing a lucrative capital deal with RedBird and Weatherford for school payouts. FIFA's third ticket sales phase sees an astonishing five million requests for the World Cup. The NWSL has greenlit a mechanism for teams to attract top-tier players by spending beyond salary caps. Meanwhile, Michigan's athletic department is facing scrutiny with an expanded investigation. The Army-Navy game showcases its unmatched tradition and fanfare, while the Blue Jays celebrate CEO Mark Shapiro's five-year extension.
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INSIGHT

Big 12 Explores Massive Non‑Equity Capital Deal

  • The Big 12 is vetting a large credit-style capital deal with Redbird and Weatherford that provides upfront cash without selling conference equity.
  • Commissioner Brett Yormark is pushing a potential template that could attract similar deals across college sports.
INSIGHT

World Cup Ticket Demand Far Exceeds Supply

  • FIFA's third ticket window saw five million requests in 24 hours, suggesting demand far outstrips remaining inventory.
  • Early data implies over 10 million ticket requests and roughly 5 million tickets left for the tournament.
INSIGHT

Star Power And Local Fandom Drive Match Requests

  • The most requested early group match is Colombia vs. Portugal at Hard Rock, driven by Cristiano Ronaldo's presumed farewell and strong South Florida Colombian support.
  • Several marquee matches (Brazil-Morocco, Mexico-South Korea, Ecuador-Germany, Scotland-Brazil) also rank highly, concentrating demand at major U.S. venues.
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