Female Startup Club Fave Hits: Using a focus group of 1000 target customers to build your business and change the world, with Saalt’s Cherie Hoeger (Part 1)
Joining me on today’s episode is Cherie Hoeger, Founder of Saalt.
Saalt is a company aiming to modernize reusable period care. In 2018, Saalt launched its flagship product—the Saalt period cup—with the vision of making cleaner, more sustainable period care accessible to everyone. Leading Saalt's social impact efforts, Cherie began networking with impact partners to provide their period cups to underprivileged girls and women so they could confidently manage their periods, stay in school, and lift themselves out of poverty.
The lightbulb moment came to Cherie after a phone call with her aunt in Venezuela, who had not been able to purchase pads or tampons for a year as a result of the local political situation. This circumstance, being a woman herself, and having five daughters, got Cherie thinking about what reusable options are actually available to us women out there. Now in their third year in business, Saalt has donated over 12,000 cups in over twenty-two countries to create a wave of informed cup users who then act as mentors for other donation recipients.
In this episode you’ll hear how Cherie and her husband got started, how they got their impactful start by launching the brand to their focus group of 1000 people, the way they’re driving growth through impact and education, and why Cherie urges everyone to consider becoming a B Corp business.
Our fave take-aways from this inspiring chat with Cherie? As entrepreneurs it’s really a rollercoaster. It’s often said you only have two emotions as an entrepreneur: euphoria and terror. And the lack of sleep emphasises them both. This is amazing, and I truly can’t get enough of this quote. Secondly, fail forward: you’re either winning or you’re learning. There is no in between. Number three, entrepreneurship is being committing to your vision. Be the one that sticks around and stays consistent with their vision. Have true confidence in your business and in your product.
Let’s get straight into it!
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