The Data Stack Show The PRQL: Zero Copy ETL: Myth vs Reality with Ruben Burdin of Stacksync
Jul 14, 2025
Dive into the challenges of developing a two-way syncing technology with insights from a co-founder and CEO. Discover how marketing shapes perceptions of zero copy ETL. The conversation highlights the importance of synchronization in tech and its role in enhancing data infrastructure. It's a must-listen for anyone interested in the evolving landscape of data management and product development.
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Ruben's Two-Way Sync Story
- Ruben Burdin experienced firsthand the challenges of two-way syncing in companies without existing solutions.
- This inspired him to co-found StackSync to solve complex synchronization issues between tools like CRM and ERP.
Reality of Two-Way Sync and Zero Copy ETL
- Two-way sync differs significantly from traditional ETL patterns in how data flows and integrates in the stack.
- Marketing hype around zero copy ETL creates misconceptions that tech practitioners should critically evaluate.