SHIFT

How to Build a Moonshot Factory

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Apr 23, 2025
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INSIGHT

Defining a Moonshot

  • A moonshot has three elements: a huge problem, a radical solution, and breakthrough technology.
  • If any element fails early, the project is set aside to explore new opportunities.
ADVICE

Building Culture by Consistency

  • Culture forms through consistent actions like promotions and bonuses aligned with values.
  • Leaders must embody audacity and humility to foster open, playful, and curious teams.
INSIGHT

Failure as Learning

  • Failure feels like a learning moment when your model of the world is proven wrong.
  • Destigmatizing failure encourages tight learning loops essential for innovation.
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