This week is all about how we interact with customers – and we have a great guest who knows a whole lot about it.

In fact, he literally wrote the book on it. 

Author Rob Fitzpatrick has been helping small businesses and entrepreneurs reach their goals for years. He’s written several books, including “The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You.” 

This is something he knows and cares about – and he was kind enough to spend nearly an hour breaking it all down with UpdateAI’s Josh Schachter! 

Topics covered in their Unchurned conversation include:

• Creating the “perfect customers” for software products
• Why how you frame a conversation is critical
• Why talking to customers should be like “surgery”
• How to find “overlap” between CS and learning about the customer 
• The value in being “sneaky” in meetings 
• Living the remote life in Europe

There’s plenty more they discussed, too, so be sure to listen to the full episode! 

👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter

👉 Sign up for UpdateAI - the only Zoom virtual assistant for customer-facing teams.

👉 Be the first to know when a new episode of Unchurned is dropped. Sign up for our newsletter at https://blog.update.ai/

👉 Josh would love to connect to hear your feedback & suggestions. Get in touch with him on Linkedin.

👉 Get the advice and insights you need to thrive in Customer Success. Subscribe to the CS Insider Newsletter