Inside the Business Model Behind Memory Care Mansions (Complete Breakdown)

Jun 27, 2025

51:50

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This is a special one.

In this episode, I’m pulling back the curtain and introducing you to someone who’s played a massive role in shaping my next chapter as a real estate investor, my mentor and now partner, Brett Chotkevys.

Brett is the founder of Platinum Resorts Assisted Living, and the mind behind the "Memory Care Mansion" model that Andrea and I are now building in Tomball, Texas. If you've ever been curious about residential assisted living (RAL), this episode is packed with everything I wish I’d known when we first got started — from how to find the right land, to funding, to filling beds, to building and retaining an amazing staff.

But more than that — this is the story behind the business.

We go deep into Brett’s early days: flipping over 200 homes, running two construction companies, nearly burning out, and the personal turning points that led him to RAL. You’ll hear what finally clicked for him (and for me), and why we believe this is one of the most impactful and scalable real estate strategies out there.

If you want a behind-the-scenes look at what it really takes to build a high-cashflow, high-impact assisted living business and you're curious about what it looks like to learn directly from the person who helped us shape Everwood Reserve — this episode is for you.

Chapters-

00:00 Introduction

03:02 Challenges and Lessons

05:55 Transition to Assisted Living

07:40 Building a Successful Assisted Living Business

14:19 Marketing Strategies

20:56 Staffing Challenges and Solutions

25:58 Community Engagement

26:37 Data-Driven Business Management

28:13 Operational Challenges and Solutions

29:24 Holistic Approach

30:34 Construction and Land Acquisition