Meet James. He’s The Custodian of Culture and Chief Idea Officer of one of the fastest-growing private companies in Canada. And on this Uncommon exclusive, the boys dig into the secrets that have helped make his company one of the fastest growing in North America. With humble beginnings of acquiring a failing gelato shop in the midst of a recession with $1800 in his pocket, James’ disruptive vision for doing business differently, honesty in craft, and creative innovation of the Consumer packaged
