Navigating GEO and the New Search Landscape

This episode features an interview with Kady Srinivasan, Chief Marketing Officer at You.com, the enterprise AI productivity platform redefining knowledge work with trusted, customizable AI agents. She breaks down GEO, storytelling in an infinite-content world, and why content now must serve both humans and LLMs.

Key Takeaways

• Demand generation has changed: Google Ads don’t work, while newsletters, advertorials, and events perform better.
• Marketing teams must operate as multithreaded groups built around outcomes rather than traditional functional silos.
• Imperfection and speed are essential to stay competitive in fast-moving AI markets.
  
   

Quote 

“I just want everything to be on time and running properly… And so, particularly in AI and to your point in 2025, that is, you could just get killed if you're like that. So you need to know when to be fine with imperfection and when to, and in some cases you have to double down and really take your time.”

Episode Timestamps

03:23 Demand Generation Changes

04:56 Google Ads and New Marketing Channels

05:51 Generative Engine Optimization (GEO)

07:44 Importance of Original Content

25:12 Exploring the Future of Marketing Roles

28:10 Balancing Speed and Perfection in Marketing

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Links

Connect with Ian on LinkedIn: https://www.linkedin.com/in/ianfaison/
Connect with Kady on LinkedIn: https://www.linkedin.com/in/kadysrinivasan/ 
Learn more about You.com 
Learn more about Caspian Studios: https://caspianstudios.com

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