Lasse Jakobsen was born in Denmark, now the Millennial heads up U.S. business development for the company his grandfather created to serve European hog production. Today, Protekta is a joint venture with a Danish organization that produces feed additives, among other things, for pork, poultry, and primarily dairy producers. Lasse discusses the advantages of selling to a consolidating industry, lessons learned about customer outreach, surviving Covid disruptions, the advantage he has from working in Europe, and other business perspectives. Sponsored by Pattern Ag pattern.ag and AGvisorPRO getagvisorpro.com
The Business of Agriculture Podcast