Strategic Growth and Acquisition With Dean Dutro

Dean Dutro is the CEO of Worth eCommerce, an email marketing agency. His team helps e-commerce companies increase revenue by up to 60% in six months with email marketing systems built in Klaviyo. Dean co-founded Worth eCommerce with the mission of boosting profits, engagement, and brand loyalty for clients.

Dean is also the Founder of Emailgrowthtraining.com, where he teaches clients how to grow their e-commerce revenue by 30-40% using email marketing. He has previously founded two other agencies, Instant Email Copy and GobySavvy.

In this episode…

The path to success is never straight — it often comes with surprising curves, rough patches, and hills. So, how can you take the lessons from each trying experience and turn them into a victory?

Dean Dutro’s path to CEO of a successful agency certainly wasn’t smooth. At the age of 24, he quit a comfortable job in aviation sales to co-found a startup — which sunk into debt. At the age of 26, he was living in his granpdarent’s basement and starting up an email marketing agency. It slowly grew, but he was met with competition from his previous business partner. Rather than butt heads, they decided to join forces, and now their combined experience has created an email marketing empire: Worth eCommerce.

In this episode of Agency Journey, Gray MacKenzie is joined by Dean Dutro, the CEO of Worth eCommerce, to discuss how he quickly scaled his agency. Dean talks about the inception of Worth eCommerce, what’s changed during SmartBug Media’s acquisition of the agency, and his goals for the future of the brand. Stay tuned.