Makeup for men: A multi-billion dollar industry? - A chat with Jon Shanahan from Stryx

Welcome to another episode of the Alpha M Podcast. In this episode, I got to sit down with Jon Shanahan from Stryx. You may know him from the The Kavalier and in this episode we got to chat about his journey to being a full time YouTuber, leaving the corporate world working for Apple and now his business Stryx. Is men's makeup a market to keep a close eye on?

In this interview, we speak about:

• Jon's journey from corporate world to YouTube
• When he decided to leave his job and the strategy he took to continue providing for his family
• Jon's view on fast fashion and outlets and why you should avoid most brand names
• Why as an entrepreneur you almost become hard to hire
• Monetizing his channel through affiliate schemes and reviews
• Stryx, the journey and the mission they're on
• The early growth Stryx is seeing as a business entering a relatively new market
• Insider secrets into the strategy behind Stryx and their growth
• Should men wear make up? A discussion between Aaron and Jon
• Plus so much more...

Thanks to Jon for being on!

Be sure to go and check out Stryx too, here's a link: https://www.stryx.com/

Sit back, relax, and enjoy this episode!

Have a guest you want me to interview? Hit me up on social media.

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Enjoy the episode gentlemen.

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