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The Alpha M. Podcast

Makeup for men: A multi-billion dollar industry? - A chat with Jon Shanahan from Stryx

Dec 10, 2020
48:51

Welcome to another episode of the Alpha M Podcast. In this episode, I got to sit down with Jon Shanahan from Stryx. You may know him from the The Kavalier and in this episode we got to chat about his journey to being a full time YouTuber, leaving the corporate world working for Apple and now his business Stryx. Is men's makeup a market to keep a close eye on?


In this interview, we speak about:


  • Jon's journey from corporate world to YouTube
  • When he decided to leave his job and the strategy he took to continue providing for his family
  • Jon's view on fast fashion and outlets and why you should avoid most brand names
  • Why as an entrepreneur you almost become hard to hire
  • Monetizing his channel through affiliate schemes and reviews
  • Stryx, the journey and the mission they're on
  • The early growth Stryx is seeing as a business entering a relatively new market
  • Insider secrets into the strategy behind Stryx and their growth
  • Should men wear make up? A discussion between Aaron and Jon
  • Plus so much more...


Thanks to Jon for being on!


Be sure to go and check out Stryx too, here's a link: https://www.stryx.com/


Sit back, relax, and enjoy this episode!


Have a guest you want me to interview? Hit me up on social media.


DON'T FORGET - If you're looking for the highest quality sunglasses without a premium price tag, check out www.enemy.com - I started ENEMY to solve a simple problem, to offer badass, premium sunglasses without the huge $300 price tag we're all expected to pay.


Get yourself a pair today, and use code: PODCAST10 for 10% off.


Enjoy the episode gentlemen.



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