Welcome to the What's Next! Podcast with Tiffani Bova.

This week I’m thrilled to share a LinkedIn Live chat with a guest whose book has changed the way we look at business growth.

Renée Mauborgne is the co-author of Blue Ocean Strategy, which has sold more than 4 million copies. She is also a fellow and a professor of strategy at INSEAD. She is also the co-director of the INSEAD Blue Ocean Strategy Institute.

I’m really excited about Renée’s new book Beyond Disruption, written with her co-author, Chan Kim. I got an early copy of it, and it’s fantastic!

THIS EPISODE IS PERFECT FOR… anybody who is thinking about how to stand out from their competition as well as anybody who has adopted the Blue Ocean Strategy and is eager to take it a step further.

TODAY’S MAIN MESSAGE… market disruption is the go-to strategy for business growth, but it can be reckless and destructive for others in the path. Renée presents a different strategy that she calls nondisruptive creation, or entering new markets without any displacement at all.

WHAT I LOVE MOST… leaders pursuing nondisruptive creation will not only set their business up for success but will inherently create social good through this thoughtful approach.

Running Time: 31:53

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