There's a Reason Why Softball Teams Keep Coming Back to Bentonville, AR

Meet Coach Kyle Lem, head softball coach at the University of Arkansas at Monticello and champion behind the return of the Alvy Early Memorial Classic Softball tournament.  He and Visit Bentonville CEO, Kalene Griffith, joined us to talk about softball, women's sports, and the amazing amenities here in Bentonville. From the economic impact of sports on a destination and why Visit Bentonville continues to host successful softball tournaments through unreasonable hospitality.

Find out how you can host your next tournament here or make plans to visit the tournament while you're in town through this link.

A New American Town is here to help you plan your trip to Bentonville, Arkansas. From guides, events, and restaurant highlights. Find all this and more at visitbentonville.com and subscribe to our newsletter. Follow us on Facebook, Instagram, TikTok, X, and LinkedIn.

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