The Growth Signal Start High, Slide Easy: The Power of Pricing Bias with Lynn Whitbeck
In this episode of The Growth Signal, Alyssa Nolte sits down with Lynn Whitbeck, known as the Joyful Sales Queen, to talk about an unconventional truth: start high when it comes to pricing.
You see, too many people believe they need a cheap offer to get people in the door, but Lynn explains why that can actually hurt you in the long run. Together, Alyssa and Lynn break down how to use pricing bias, give customers the right choices, and prove value early so renewals become easy.
This is a conversation full of practical strategies that work in any business...whether you sell one-on-one services or enterprise programs.
Why listen: If you’ve ever struggled with how to price, how much to share, or how to keep customers saying “yes,” this episode will help you rethink your approach.
3 Key Takeaways:
- Anchor your pricing high - it’s easier to slide down than climb up.
- Always give three clear options (good, better, best) to let customers self-select.
- Prove value early so renewals happen naturally, without pressure.
--
Connect with Alyssa: https://www.linkedin.com/in/alyssanolte/
Follow the Podcast on LinkedIn: https://www.linkedin.com/company/the-growth-signal/
--
Tools I Use (May Contain Affiliate Links)
- Host on RSS.com
- Edit in Descript
- Record in Streamyard
- Create on Canva
- Finds Guests on Podmatch