SFR 155: How I'm Creating An Affiliate Army...

What's going on everyone, this is Steve Larson, and this is Sales Funnel Radio.

 

Today we are gonna talk about how to create your own affiliate army.

 

I've spent the last four years learning from the most brilliant marketers today. And now I've left my 9 to 5 to take the plunge and build my million dollar business.

 

The real question is how will I do it without VC funding or debt, completely from scratch.

 

This podcast is here to give you the answer.

 

Join me and follow along as I learn, apply and share marketing strategies to grow my online business, using only today's best internet sales funnels.

 

My name is Steve Larsen, and welcome to Sales Funnel Radio. What's up guys?

 

Hey, so one thing I wanna get out of the way real quick is in the last few episodes I know I've talked a lot about things that I was doing at Clickfunnels when I first started working there. And the reason why is because what you'll notice that I'm doing, is I'm actually modeling the very things that I was doing over there, in my own business. Why? Because they work.

 

I had a hand in creating a lot of those things, and I've done it before so, why not just do it again for my own company, right? And so to tell the story, real quick:

 

I was just starting at ClickFunnels; I'd been working there like three months, and I noticed Russell started doing this weird thing...

 

He grabbed an iPad, and he sat figuring out how to mirror his iPad to his computer. I was like that's kind of weird. He would record his computer. And he was sitting there, he was writing out the script…

 

I think I was working on Biohacking Secrets at the time, or something like that. Feels like about the right timeline I think.

 

Anyway, so he was writing those things out, and I would kinda notice him, you know just over my shoulder, just watching what he was doing. And I was building stuff, putting things together

 

He did this really cool presentation where he showed how to be an affiliate, and the power of being an affiliate. Right, and if you guys know what I'm talking about, I'm talking about when we created affiliatebootcamp.com.

 

And then something magical happened. This was one of the things that was a catalyst for me - that gave me confidence to actually teach the things that I was doing.

 

He turned around and he said “Hey, do you wanna make the videos for this?”  I was like, “Are you serious? Yeah!”

 

On the outside I was like, “Yeah,” but on the inside, I was like, “Oh my gosh, this is crazy, right? Holy crap. Oh it's Russell Brunson.” I was pretty sure lightning would strike me if I didn't do a good job.

 

Right, that's what was going through my head...  but I didn't want him to know that. So I sat there and we started going through the different topics, coming up with different topics and different ideas for what Affiliate Bootcamp training was going to be.

 

Now I knew affiliatebootcamp.com, he had used that in previous businesses, but the current version of it right now, at the recording of this video, I created.

 

I remember I stayed up super late multiple nights filming and re-filming. I don't know if he knows that I did that, but I did that so many time because I was so scared that it wasn't gonna be amazing.

 

And so I'd film, and I'd re-film, back and forth, back and forth…

 

They were only 15 minute videos teaching a single really cool strategy that was very powerful, but I wanted to deliver it well. So I stayed up super late.

 

I remember Russell went out of town once and the project was due soon. I was probably over obsessing, but just 'cause I wanted to do a really good job.

 

So I was there really, really late. This was well over two years ago now - I was there super late, telling my wife, “Babe I gotta finish this thing... I'm doing the videos.” And she's like, “Whoa, that's crazy!”  So anyway, I was super excited about it.

 

I filmed a bunch of these strategies and taught a lot of cool stuff. And then I showed some of my own stuff that I had be doing to get affiliates at that time too.

 

And that's what a... You know then Jon Parks came in with this amazing amazing job, right, teaching incredible Facebook strategies. Right, and it was really fascinating the way it all came about, and a lot of people joined Clickfunnels because of that.

 

So yesterday what I did... I was going through and I have a Facebook group, if you guys don't know…. It's where I dump a lot of my strategy sessions. It's where I bring up a lot of things that I'm thinking of throughout the day. These podcast episodes are a little bit more... I think through them heavily, and I make sure that they all are like... It feels a little bit more permanent, right?

 

The Facebook group though, that's what I'm doing on a daily basis. It's called The Science of Selling Online, go check it out - it's free.

 

Anyway, yesterday, I did a deep dive with my group about creating an affiliate army. It was funny because half the people on the Facebook live told me that they were in Clickfunnels because of those original videos I did for Russell…

 

They're were like, “It was after seeing that strategy, that I decided to come and join ClickFunnels.” I was like, “No way,” it was a ton of people. Lots of 'em on the Facebook live that said that.  It was crazy.

 

So, I wanna show you how to get your own affiliate army. I also wanna show you more of the strategy of why you should want your own affiliate army. It's a little bit like where to start…

 

My brain's all over the place on this one. I'm excited to go through this:

 

Number one, we need to talk about the Dream 100. And funny enough, I feel like there's this, almost like a... It's almost like when I mention the Dream 100, people are like, Oh yeah... the Dream 100....” There’s this attitude around  it... “Freakin' do it - it works!”

 

We shipped out a whole bunch of packages yesterday to our Dream 100 - AGAIN. It's gone really, really well. It's super fun... really neat stuff.

 

You have to know that I treat Dream 100 and affiliates different... While I might do a joint venture, I’m not necessarily looking to do a joint venture with an affiliate. However, I am seeking to do a joint venture with a Dream 100. Does that make sense? It's one of the major differences between the two.

 

People can go out and they can promote my product, but they might not have a much of a following yet. It's not worth me doing a specific webinar with that person,right?  

 

A Dream 100 person is an influencer. They're a ‘river owner,’ right? They own traffic. They own eyeballs. I can do a joint venture with them, but that's different to most affiliates. Does that make sense?

 

For example; when we were getting the Expert Secrets book out of the door, we spent a significant amount of time... Dave Woodward did an amazing job putting together this cool campaign inviting people to promote the Expert Secrets book.

 

Who made that list? Influencers. A and B list influencers, maybe even some C list. People who owned traffic, people who already had a list. That's Dream 100s style strategy.

 

All I wanna do with influencers is get them on a joint venture. Maybe a webinar we can do together, or something like that. Affiliates, though, are different…

 

What I do with affiliates is, I go and I create assets for the affiliates. I want to make it as painless as possible for them to promote my product. What do I mean?

 

If you guys log into your ClickFunnels account... If you don't have one, you're crazy…. You can get your free trial accounts at salesfunnelbroker.com - you get free funnels too. Yes, it's an affiliate link, okay? - go get it though. It’s awesome.

 

If you go inside the back area in your ClickFunnels account (when you get a Clickfunnels account, you're automatically an affiliate for Clickfunnels) … Let's say you want to promote the “Expert Secrets’ book; if you go into your CF account, there's a bunch of assets in there.

 

You’ll find a unique link that you can send people to - so you get an affiliate commission. Scroll down and you’ll see pre-written emails, image assets and pre-done videos that you can use. There’s lots and lots and lots of pre-done assets just to promote Expert Secrets.

 

That way, all the affiliate has to do is grab an asset, and put their affiliate link under it, and press go - or turn on the ad. It's super, super painless.

 

I don't wanna offend anybody when I say this, but stereotypically, affiliates are very lazy people... meaning they have their own projects going on, right?

 

For me to get them to actually promote my thing, I have to do a lot of work to remove the pain that they'll feel when they start to promote my product. Does that make sense?

 

So, just understand that I'm talking about how to create your own affiliate army - I'm not talking about the Dream 100. That's a different strategy. I'm gonna go different things with them. I'm gonna treat them differently, I'm gonna massage court and date them very differently than an affiliate.

 

For affiliates, it's a great way for them to make a whole bunch of cash quickly without a whole lotta fulfillment time. So just know that that there's the difference.

 

Now that we've established the difference - there's a huge difference in the way you treat them.

 

One has a following, one doesn't. One has an existing success that's happened, one usually doesn't, and that's fine.

 

Some people just wanna be full time affiliates, and that's great.

 

A little while ago, I was standing in front of Russell in his office there with him and I was talking about some cool things I wanna go toss together.

I was talking about campaigns, and I said one of the campaigns I wanna run is my own Affiliate Bootcamp. And he was smiling and he said, “yeah that's a super cool thing to do,”  because you train people how to sell for you.

 

Right, think with me real quick on this….

 

In Affiliate Bootcamp, when I'm going through and teaching how to promote and actually get cash as an affiliate, (which a lot of you have - which is amazing. Super cool)...  Every example that I'm giving is actually a ClickFunnels product. So it's free training showing you how to promote ClickFunnels.

 

Mine will be completely free as well. It will be what I drive ads to. I will definitely get money back and those ads are definitely gonna be profitable ads.

 

Every example that I give will be my own product. I'm pseudo teaching how to promote me, alright? And that's cool, it’s totally fine.

 

So I started thinking through, like okay right, Affiliate Bootcamp goes through things like YouTube, it goes through things like podcasts. It goes through things like how to use other people's content and blogs. And while I'll still go through some of those strategies, I wanna add in some of those new things as well.

 

So here's my plan, here's my strategy. This is me being completely open, completely vulnerable. I'm excited to invite you you guys - it's gonna be totally sick. It's amazing, oh my gosh.

 

In my affiliate training, I wanna to show you how to use Chatbots for affiliate commissions... 'Cause there's a way and there's a FREE way. How to use things like offerwalls. How do you use things like the strategy Todd Brown was talking about, along with Instagram and Facebook groups.

 

I want to show you how to use strategies that have come into play more heavily in the last two years. I mean obviously Facebook groups were there. But how do you use the most up to date strategies as well?

 

I have a habit of going really deep with stuff... sometimes it's kind of a negative... But this is gonna be amazing. I was thinking to myself, “Self, why don't I have other people who are already experts teach those things?”  

 

A lot of the people who are doing my YouTube, my Instagram, my Facebook groups, my blogs, my podcast stuff… The people I'm spending a lot of money for on a monthly basis to have around... What if I asked them to be the ones who do the training?

 

They'll just spend 10 -15 minutes teaching the strategy, how to promote, and how to actually be an affiliate. You could use it for any product, but we'll use our product strategically as the examples in there. It's teaching people how to be affiliates for me. Right, does that make sense?

 

Russell was really excited about it. It's gonna drip out to you over 30 days. You can obviously speed up and go a lot faster if you want... but we're putting together now. It's planned for the end of June. So I'm really, really, really, really excited about it.

 

There's a beta list and you can jump on the training and do it kind of live with us. That's the plan so far anyways. Go to affiliateoutrage.com and get on the waiting list.

 

There's a cool monkey there, it's like a gorilla, and he's got glasses on, and they're the Clickfunnels colors.

 

What I wanna do is, train my own affiliate army. Create my own affiliate strategy and teach people how to promote my stuff, 'cause it's freakin' awesome.

 

Right, and one of the campaigns I'm putting together is I wanna show people… I have watched multiple people become wealthy with just one campaign. One! When I say campaign, I don't mean Facebook ads. Facebook ads, YouTube ads, Google ads, those platforms are destroying the term campaign. They're destroying it. That term is being lost.

 

Campaigns are not ads. A campaign might include ads, but it's not a campaign. Does that make sense? I know it doesn't make sense yet, follow me…

 

Doing something like a seven day launch. That's a campaign. Ads are included as part of that. But an ad is not a campaign.

 

So what I started doing a little while ago, is I started thinking through all the strategies that I've either been a part of, or I've seen people pull off - where just the one campaign has made their product a lot of sales and cash.

 

So I thought well, what if I got a whole bunch of campaigns, and did all of them? Right? If one's not amazing - six are, right!

 

So what I did is I went through, and I started putting together six different very unique campaigns… (Watch what I'm doing closely from about June through the end of October.)

 

This has been in the works for quite a while... But it is campaign strategies, not just ads. We're gonna scale ads, ads are gonna go crazy. But there's six different campaign strategies that I'm using - that I've seen, been a part of, or done in other areas where it's made a lot of cash.

 

This 2 Comma Club award right there - that's the result of one campaign. That's one campaign!  So I wanna go through and show you guys how I've pulled all this stuff off. How I've actually done it.

 

Watch what I'm doing. I'm gonna make my own affiliate army, and then I'm gonna do an affiliate contest…

 

Then the top ten affiliates, I want you guys to fly out for a day or two. We'll just do whatever you want. We'll work on funnels together. I'll help build your businesses, I'll help you do whatever. That's part of the gift I'm gonna give.

 

But where I did I learn that? Ah, the Expert Secrets book, right? That was part of the campaign of that launch. There was a Dream 100 campaign, but there was also an affiliate campaign.

 

Campaigns are events, they're not ads. It drives me nuts, I'm starting to get all itchy about it.... Campaigns are not ads! Campaigns are EVENTS.

 

They're succinct events that are happening inside of a period of time. They're things that you're doing to create pressure, and then release pressure towards your sales page, or towards your order page, right?

 

Anyway, I am excited for all this stuff. So watch what I'm doing here…

I'm creating an affiliate army by teaching them how to be affiliates for anybody. I don't care if they don't promote my stuff. They're on my list, right, and I'm gonna show them why promoting my stuff is really freakin' profitable.

 

I give amazing affiliate commissions, and at the same time, I'm not gonna be the one to put it all together, I'm gonna crowd create it…

 

I'm gonna grab some of my most trusted people on my team, and have them go in these incredible skill sets that have taken them a long time to go master...  I'm gonna have them do little pieces of the training. What does that do? That scratches their back and mine at the same time, I'm totally cool with that... why would I not be?

 

I'm not a genius at YouTube. I love it, but I'm not a genius at it. Why would I teach that? Let's go have the person who is a genius teach that.

 

Right, why don't I teach Instagram? I love Instagram... Instagram's blowing up. And it's really, really cool. (We're at 11 and a half thousand followers now, which is really, really fun. And... Anyway, gosh, super cool.) But I'm not gonna teach Instagram because I’m not an expert.

 

There was a principle that I learned when I was 20. Actually I was 21... I remember where I was standing when I realized that successful people are not necessarily renaissance men. They don't act like a renaissance men. They act like an orchestrator.

 

They stand up  and they put the pieces together. That's it!  They're contractors basically. Just be better at it than most contractors are.

Anyway, I hope that that's helpful to you.

 

Remember to watch the campaigns that I'm going to start launching and putting out... use them, follow them, right.

 

We're gonna do a seven day launch. We're gonna do all sorts of stuff. We've got a really cool summit that we're gonna do that's coming up as well. It's to promote the same product, but from different angles - because some people are like’ “I don't wanna be an affiliate... but man, I'll check out that summit…”

 

“I don't wanna do this... but man, I'll come to a two day event.” You know, a little masterminding...

 

Does that make sense? I've laced these all together, so watch very closely what's gonna happen. It's one of the reasons why I know it's gonna do really well.... And 'cause the product is selling well, the offer's amazing, the story's incredible, the funnel's fantastic. So now it's just time to promote.

 

Let's scale those ads - we're doing right now. And it's working. Our SLO is selling, and it's liquidating ads costs. It's exciting guys.

 

Anyway, thanks for following the journey, and where I'm taking the ship. Again go to affiliateoutrage.com if you wanna be on that list, and watch that training - it's free. Watch how I'm unrolling it, it's very methodical.

 

Anyway, we're gonna talk about a lotta cool stuff with that, but if you have anything that you wish was in that training, man let me know, okay, let me know…

 

Comment on the YouTube version of this video. Put on there what you would love to have inside that training.

 

We're gonna go through Facebook ads, we're gonna go through different groups. We're gonna talk about Instagram. We'll talk about all tons of different traffic platforms and how to use that to gain affiliate commissions for whatever you're promoting.

 

My hope is that you choose to promote my stuff, 'cause it's really good. It's not all the plan, but it's a snapshot, okay. I’ll document even more along the way and you guys can follow it as we move forward.

 

So anyways, hope that's been helpful to you, as you start to think through  which campaigns you’re using to promote yourself?

 

If it's just ads...man, do a campaign. Do something big, right? Do something real big, make an event out of it. A seven day launch, that's another great version of it. I don't wanna give all the secrets away. Okay, I'm not going to…

 

Anyway, I'm excited about it though. I'm excited for what's gonna happen here with this. Watch what I'm doing, and feel free to follow along @ affiliateoutrage.com

I'm having a lot of really incredible experts come on - who are frankly really expensive to get - to teach some cool stuff to you guys.

 

So anyways, thanks so much and I'll talk to you guys later. Bye.

 

Many of you don't know that I actually made my first money online as an affiliate marketer. If you wanna know how I funded my entire company without using any of my own money ever, you can learn to do the same for free @ affiliateoutrage.com

Advertising Inquiries: https://redcircle.com/brands