TEI 127: B2B product management

Global Product Management Talk is pleased to bring you the next episode of... The Everyday Innovator with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  This is a listener suggested episode, which I love doing. I enjoy receiving requests from listeners asking for specific topics to explore. Several people have had questions about B2B product management. A B2B company sales it products to other organizations while a B2C company provides its products to consumers. To explore this topic, I asked Jeff Lash to join us. Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and SaaS systems. His product management career includes both new product launches and major turnarounds of existing product lines, as well as creation of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes. He is a Vice President at SiriusDecisions, a research and advisory company for B2B organizations. While the focus of our discussion is on product management for B2B companies, there are tips and practices B2C product managers will find valuable too.