Are you leaving money on the table by ignoring the psychological triggers that drive donors to give? Join us for a compelling conversation with Griff Bohm, co-founder of Give Momentum, as we explore how behavioral psychology and AI can transform your nonprofit’s fundraising strategy.

Griff brings deep expertise in donor psychology and financial decision-making, backed by his success in the Defeat by Tweet campaign, which raised $15 million from 60,000 new donors.

He explains how concepts like loss aversion, delayed gratification, and "action-based giving" drive donor behavior, and how AI can help nonprofits build lasting donor relationships. Discover how to identify high-potential donors, automate engagement, and leverage AI to hyper-personalize your outreach. If you're ready to supercharge your donor engagement, this is the episode for you.

This episode answers the following questions:

What are the key traits of major donors?
How can I use psychology to increase donor engagement
How can I use AI to identify, engage, and retain donors?

Links mentioned in this episode:

Give Momentum GPT – Learn about their GPT assistant for fundraising best practices.
Give Momentum’s Website
Give Momentum’s Blog

Looking for more? Check out these amazing episodes:

Ep 351: Use Email Sequencing to unlock donor retention with Lisa Fernandez [Episode Title on Apple Podcasts, Spotify, or our website with show notes]
Ep 281: Surefire ways to retain your donors with Samantha Threadgill [Episode Title on Apple Podcasts, Spotify, or our website with show notes]

Leverage AI and Behavioral Psychology to Engage Major Donors with Griff Bohm