RS337: Building AI Native SaaS w/ Jordan Gal

8 snips

Feb 5, 2025

Jordan Gal, founder of Rosie, discusses launching an AI-driven service that revolutionizes phone call management for small businesses. He emphasizes the need for non-technical CEOs to understand their customer's perspective. The conversation covers using AI to enhance user experience, strategies to avoid churn, and the importance of clear communication. They also touch on onboarding practices and the dynamics of customer acquisition. Jordan highlights the company's focus on genuine customer needs and the shift towards simplicity in tech solutions.

Ask episode

AI Snips

Chapters

Transcript

Episode notes

ADVICE

Leveraging AI for Internal Efficiency

Leverage AI internally for efficiency, especially in customer support.
Delay hiring and utilize tools like Intercom's FIN for tier-one support.

INSIGHT

Non-Technical CEO Advantage

Non-technical CEOs often better understand customer needs.
Jordan Gal relates to his engineering team the way customers view Rosie, not understanding the tech but seeing its value.

ANECDOTE

The Electrician Anecdote

Craig's electrician demonstrated non-technical customer behavior by relying on local knowledge instead of GPS.
He questioned how to deal with less tech-savvy customers when building AI products.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

Today, Craig chats with Jordan Gal from Rosie about starting a business centered solely on AI. While many of us use AI to help with our work tasks and streamline certain jobs, Jordan’s whole business is AI. They discuss how you and your customers can use AI, what it’s like to start a company right now, and what AI is doing to SaaS.

Rosie creates a new option for small businesses. Previously, the only way to handle phone calls during work hours was through voicemail or an answering service. Rosie offers a new option in that market: an AI can answer the phone for you and handle the tasks needed for these calls, whether it’s taking messages, sending messages out, or talking to clients.

Highlights from Craig and Jordan’s conversation:

Non-technical CEOs sympathize more with customers
- Jordan views his engineering company as customers see their product
- Because of this, he knows how Rosie helps businesses run better
Using AI to help the customer understand their data vs building a product that was not possible before AI
Create milestones for the team when creating a brand-new product
- Jordan tells his team to work as if they are onboarding 100 customers a day
Dealing with customers that have different knowledge bases of your type of product
- Remove marketing fluff to speak plainly to possible customers
- If you provide the customer with something they truly need and get value from, they will find ways to deal with those roadblocks
Conversion versus usage numbers: how to avoid churn
- Freemium and usage-based trials
What AI has done to SEO: people are led to video and YouTube
Software in the AI era
- Now is a good time to bootstrap; it is not a good time to raise money
Everything you do has to have leverage

Takeaways and Vision:

Everything in technology is time-sensitive because tech improves and evolves so fast. Rosie shows us that AI can do much more than just answer questions, run some numbers, and analyze data. Whether you’re using AI to help your business run better, or if you’re creating the next AI tool, now is the time to embrace this technology.

Resources and Links from This Episode:

Rosie

Jordan on Twitter/X

If you feel like Rogue Startups has benefited you and it might benefit someone else, please share it with them. If you have a chance, give Rogue Startups a review on iTunes.

Do you have any comments, questions, or topic ideas for future episodes? Do you have any interesting or unique AI stories or experiences to share? Feel free to reach out to me: