Episode 16: How to Listen to and Understand Your Donors

In this episode of The Responsive Lab, Carly and Scott sit down with Chris Barlow, Customer Happiness Director at Beeline Marketing, to explore how nonprofits can break through digital noise and connect with the right audience. Chris shares insights on active listening, data-driven marketing, and how nonprofits can future-proof their fundraising strategies. Also in this episode, Chris shares: - His journey and his work at Beeline Marketing - How active listening helps nonprofits engage the right audience - The most important data signals nonprofits should track - Choosing the right marketing channels for better donor engagement - How nonprofits can build a sustainable marketing strategy for the future Watch or listen now for actionable insights on how nonprofits can refine their marketing approach and drive meaningful engagement: virtuous.org/podcast. The Responsive Lab is brought to you by Virtuous. Virtuous is a software company committed to helping nonprofits grow generosity. Virtuous believes that generosity has the power to create profound change in the world and in the heart of the giver. With that in mind, it’s their mission to move the needle on global generosity by helping nonprofits better connect with and inspire their givers. Learn more about Virtuous at virtuous.org/learnmore and download your free Nonprofit CRM Checklist at virtuous.org/crmchecklist. Special thanks to editor and sound engineer Barry R. Hill and producer Abigail Morse.