Ep. 89 - Change Management Strategies: How to Drive Lasting Tech Adoption w/ Melissa Korzun

In this episode of The Professional Services Pursuit, Banoo welcomes Melissa Korzun, Vice President of CX Operations at Kantata. Together, they explore the critical role of change management in selecting, implementing, and optimizing new technology solutions. Melissa shares actionable insights on how to engage stakeholders early, drive adoption, and ensure long-term success beyond implementation. If you're navigating a technology transition, this episode is packed with practical strategies to help you manage change effectively.

Key topics covered:

• Why change management is more than a buzzword and how it impacts technology adoption.
• The best time to start change management. Hint: It’s earlier than you think!
• Identifying key players and ensuring alignment for successful adoption.
• Implementation vs. long-term adoption – why change management doesn’t stop at go-live.
• How to enable and motivate teams to embrace new technology.

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