This podcast explores how a mega-merger in 1997 may have caused Boeing's downfall, including cultural clashes, the grounding of the 737 MAX 9, a terrifying incident on an Alaska Airlines flight, compromising quality and safety, and the ongoing challenge of rebuilding trust.
Boeing's culture shifted from prioritizing engineering excellence to pursuing cost and shareholder value after its merger with McDonnell Douglas in 1997, compromising quality.
Boeing's decision to tweak the existing 737 design to compete with Airbus instead of investing in innovative alternatives, as a consequence of the merger with McDonnell Douglas, compromised safety and quality, leading to fatal accidents in 2018.
Deep dives
Boeing's Merger with McDonnell Douglas
In 1997, Boeing acquired McDonnell Douglas in a $14 billion merger. The merger led to a significant change in Boeing's culture, shifting from prioritizing engineering excellence to pursuing cost and shareholder value. The company started outsourcing critical operations and moved its management headquarters from Seattle to Chicago. The culture change compromised quality, as evident from subsequent incidents and safety issues.
The Impact on Boeing's 737 MAX Aircraft
In 2018, Boeing faced a crisis when two of its 737 MAX planes crashed, resulting in several fatalities. The roots of these issues can be traced back to the merger with McDonnell Douglas, as Boeing opted to tweak the existing 737 design to compete with Airbus, rather than investing in innovative alternatives. The rushed modifications compromised safety and quality, leading to the tragic accidents. The fallout from these incidents continues to haunt Boeing, impacting its reputation and future sales.
In today’s episode for 10th January 2023, we go back over two decades to how a mega-merger leading to a clash of cultures might have been the downfall of Boeing.
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