Intro

Brick-and-mortar agencies are not entirely a thing of the past, but recent tech innovations and market trends have made operating a virtual agency more achievable than ever. Our guest, Peter Sayn-Wittgenstein, explains how he successfully planned and launched his agency using a fully virtual business model.

What you will learn in this episode:

How to establish your agency to be suitable for virtual operations.
What separates brick-and-mortar agencies from their virtual counterparts.
The current public perception of virtual marketing agencies.
How virtual agencies can leverage capital in ways different than brick-and-mortar firms.
How to nurture a sustainable agency culture remotely.

Bio

Peter Sayn-Wittgenstein is partner and creative director at Big Day the Agency. Before co-founding Big Day, Peter was the executive creative director at Mirum/Wunderman Thompson in San Diego. While there, he led U.S. creative for Shell retail, ran Royal Caribbean’s B2B account and oversaw global digital creative for Rolex. He got his start as a copywriter working at MacLaren McCann, Proximity Worldwide and SapientNitro, working with clients including Sony, Doritos, FedEx and GM. Before all that, Peter wrote television shows, but made the move to advertising because he wanted fewer egos, less politics…and better snacks.

Resources:

203. Virtual Agency Ownership Playbook, with Peter Sayn-Wittgenstein